This is a company built around that spark of curiosity we’re all born with, the idea that if nurtured it can lead to a life long appetite for adventure and new horizons. For the past 12 years we’ve been working to get children independently mobile as early and as skilfully as we can so that parents have no excuse not to get their children out exploring this incredible world they’ve been born into. It was never about being a bike company, it’s just that the bike happens to be the very best tool for the job.

a bike from Early Rider